BRAND is a powerful symbolic representation of a company. Not all auto companies are professionals and hence the final perception among the many public tends to lean more in direction of distrust when it comes to coping with automobile dealers, garages or different auto firms. But the emblem couldn’t be used for the cars, initially — it was seen only on Ferrari’s publications and papers, since Alfa Romeo technically owned the automobiles.
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The original emblem represented a family title, belonging to Le Sieur Antoine De La Mothe Cadillac (fortunately, the automobiles weren’t called La Mothe”). Boss Auto Sales has the …